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YouGov Survey Data

This dataset contains survey data collected and analysed by YouGov plc between 09 Feb 2018 and 08 Feb 2019. This survey has been conducted using an online interview administered members of the YouGov Plc UK panel of 800,000+ individuals who have agreed to take part in surveys. An email was sent to panelists selected at random from the base sample according to the sample definition, inviting them to take part in the survey and providing a link to the survey. (The sample definition could be 'GB adult population' or a subset such as 'GB adult females'). YouGov Plc normally achieves a response rate of between 35% and 50% to surveys however this does vary dependent upon the subject matter, complexity and length of the questionnaire. The responding sample is weighted to the profile of the sample definition to provide a representative reporting sample. The profile is normally derived from census data or, if not available from the census, from industry accepted data. The survey was carried out online. The figures are representative of all GB adults (aged 18+).

The following data are available (please see attached YouGov Data Groups file): * Supermarket shopping behaviours * Attitudes to sustainability, environmental issues and food * Food-related behaviours * Commuting

Cross tabulated with: * Location * Age * Gender * Social Demographic

University of Leeds

Data and Resources

Release Date
Geographical Coverage Location
United Kingdom
Local Authority
Contact Email
Additional Info: 

Temporal Scope

Feb 2018 - Feb 2019

Data Extent

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This dataset is managed by the University of Leeds and is available on a case by case basis, following consultation. Please contact the CDRC at stating which data set you are interested in if you wish to access these data.